Your WMS evaluation is rigged against you.
Fullstride is a WMS selection consultancy that helps 3PL founders evaluate vendors without getting played.
No vendor relationships. No referral fees. No stake in what you pick.
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System Fit Sprint
A fixed-fee engagement that surfaces what your operation actually needs, filters the vendor market against it, and gives you a ranked recommendation before you talk to a single vendor.
What you get:
One day onsite at your facility
Floor-level observation of your operation. Surfaces quick wins, critical levers, and readiness gaps that don't show up in requirements conversations. Travel included.
A fit-filtered view of the vendor market
Your operation's actual requirements run against the WMS market, with structured analysis across product fit, vendor health, and financials.
A ranked vendor recommendation
Specific to your operation, with implementation risks flagged and what vendors won't tell you surfaced before contracts are signed.
Pricing tiers based on your size:
(and the resulting complexity & impact*)
$10,000
$20,000
$30,000
* Hybrid (B2B + B2C) 3PLs start at $20k. Includes one US-based site visit. Second site is $5k, all others are $3k each.
"[The sprint] cut months of wasted effort and a ton of the BS for us."
William Foster — VP of Tech, PRO*ACT
"The quick wins alone were so worth the investment!"
Dave Harriger — Founder, Swifthouse
"Would have saved tons of $$$ if we had met you 18 months earlier!"
Ty Muller — Co-Founder, Cause Logistics
As featured on these podcasts
The solo WMS evaluation feels rigorous. It can't be.
Every input in the process — demos, references, peer recommendations — was designed by someone with a stake in the outcome. Founder diligence doesn't fix that. It deepens exposure to a process it cannot change.
Demo environments are built to impress.
Vendors control what you see. You don't discover where a system breaks until after contracts are signed and resources are committed.
Peer advice lacks operational context.
A WMS that works for a different 3PL tells you almost nothing about whether it'll work for yours — but it shapes your shortlist anyway.
You don't know which questions to ask.
Most founders run WMS selection once or twice. You don't know which questions vendors are trained to deflect until it's too late.
The process feels rigorous because effort went in. But effort doesn't fix a process that was designed by people who benefit from your confidence, not your clarity.
Book a 2-week sprint with Fullstride
The System Fit Sprint replaces every compromised input in the solo process with one that wasn't designed by someone with a stake in the outcome. Three structural gaps, three deliverables that close them, before you talk to a single vendor.
A clear picture of what your operation actually needs to fit
Founders are too close to their own operation to see what's been normalized. Vendors have no incentive to go looking for it either. This is a floor-level baseline of your critical levers: the handful of operational specifics that actually determine whether a system fits, documented before the first vendor conversation.
A shortlist built on fit, not who showed up first or got recommended
Most shortlists are shaped by who was visible and recommended, not by what your operation actually needs. Ours is filtered against your documented critical levers using a pre-built research framework that compounds across every engagement Fullstride runs. That's a different category of signal than anything DIY research produces.
A ranked recommendation with full reasoning and no conflicts
Every question you ask in a vendor evaluation comes from a buyer's frame, which is exactly the perspective vendors are built for. This is a ranked recommendation built from a vantage point you can't get to from inside the process. No vendor relationships, no referral fees, no stake in what you pick.
Here's exactly what the sprint looks like
Before the visit
Your team
Completes a structured intake to surface workflows, workarounds, and edge cases that don't make it into SOPs.
Fullstride
Reviews your intake before arrival so the site visit starts with context, not cold questions.
Day 01
Kickoff and travel
60 minutes
Travel time used to review open questions and sharpen the site visit focus.
Day 02
Site audit
A full day on the floor. We surface what you're too close to and what vendors avoid.
Day 03
Return travel and raw review
Dedicated thinking time to process floor observations before analysis begins.
Day 04
Deep-dive Q&A
As needed
Targeted async follow-ups on the "wait, how do you actually handle this?" questions.
Day 05
Internal synthesis
Observations organized and framed. No client deliverable yet — this is where critical levers take shape.
Day 06
Operational Reality Check delivered
Critical levers, quick wins, and readiness callouts delivered to the client.
Day 07
Vendor framework applied
Critical levers run against Fullstride's pre-built vendor research framework.
Day 08
Vendor Intelligence Report produced
Fit-filtered shortlist of 3–5 vendors with analysis across product fit, vendor health, and financials.
Day 09
Independent Vendor Analysis produced
Ranked recommendation with implementation risks and vendor positioning flagged.
Day 10
Delivery debrief
60 minutes
60 minutes. What you have, what it means, what to do next.
Frequently asked questions.
How is this different from a vendor's discovery process?
Vendors are built to sell. Their discovery is designed to find a path to a signature, not surface reasons their system might not fit. The System Fit Sprint has no stake in which system wins.
Why does the sprint require an on-site visit?
The gaps that cause implementation failures aren't in your SOPs. Workarounds and process realities that have become invisible through familiarity don't surface in remote interviews. The site visit is the only input not filtered through your own normalized view of your operation.
Do you take kickbacks or referral fees from WMS vendors?
Never. No vendor relationships, no referral fees, no implementation revenue. The fixed fee is the only way Fullstride gets paid, which means the only incentive is an accurate recommendation.
Is this the right fit for my situation?
The sprint is built for founder-led 3PLs under $100M who are evaluating their first or next WMS and want an outside perspective they can trust. It's not the right fit if you've already selected a system, want to drive the process yourself, or need someone to validate a conclusion you've already reached.
When is the right time to start a System Fit Sprint?
Before you've had substantive vendor conversations — ideally before you've built a shortlist. If you've already started demos and feel like vendors are glossing over your more complex needs, the sprint can reset the process. The earlier the better: the cost of changing course drops significantly before contracts are signed.
Why does this cost what it costs?
WMS selection is a multi-year, high-switching-cost commitment. A system selected against an inaccurate operational picture doesn't reveal its problems until after contracts are signed. The sprint is the cost of not making that mistake.
How much of my team's time is required?
The sprint is designed to be high-impact and low-friction on your end. Beyond the structured intake before the visit and being available during the site audit, Fullstride handles the analysis. You'll be pulled in for targeted follow-up questions as needed, and for the delivery debrief at the end.
What happens if we have multiple facilities?
The base sprint includes one onsite visit. Additional sites that are operationally distinct are scoped separately. $5,000 for a second site, $3,000 for each subsequent site.
Do you stay involved after the sprint is over?
The sprint is a standalone engagement — it ends with the delivery debrief and the three deliverables. Founders who want independent eyes through the vendor demo and contract phase can discuss a follow-on advisory arrangement. That's a separate engagement, scoped separately.
Why doesn't Fullstride offer implementation services?
Independence is the asset. Implementation revenue creates an incentive to recommend familiar systems over fitting ones. Staying out of implementation is what keeps the recommendation unconflicted.
What exactly are the three deliverables?
The sprint produces three documents: the Operational Reality Check — a floor-level audit of your operation's critical levers and readiness gaps; the Vendor Intelligence Report — a fit-filtered shortlist of 3–5 vendors with structured analysis across product fit, vendor health, and financials; and the Independent Vendor Analysis — a ranked recommendation with implementation risks and vendor positioning flagged.
More love from past clients
The only unconflicted voice in the room
"Casey is the 'WMS Whisperer' the market has been missing. There's a huge hole in this industry for an arbiter of truth who can sit in on a sales process and tell you what's actually happening versus what you're being told. He understands the operational maturity required to scale and ensures you don't get hoodwinked by a half-baked solution."
Nish George
CEO, Fetch Fulfillment
Fixed what the first attempt couldn't
"We tried to jump into a WMS by ourselves and it didn't go well. Casey analyzed our business, identified what needed to change, and gave us a roadmap to eliminate the tribal knowledge holding us back. This time, we actually feel ready."
Dave Harriger
Founder, SwiftHouse
Surfaced what proximity had made invisible
"Fullstride helped us get out of our own way and shed light on what we were missing that was slowing down adoption in our first warehouse rollout."
Ladd Keenan
National Distribution Manager, Wilbur-Ellis
Kept us from buying more than we needed
"[Fullstride] took the guesswork out of what we needed to focus on, so we avoided months of in-fighting over requirements and over-paying for a system that was too big for us."
Josh Frey
Director of Supply Chain, Great Dane
Understood the operation before recommending anything
"The one partner that got our business model and brought forth potential solutions to our unique set of challenges and took the time to explain those opportunities."
Geoff Hayward
Vice President of IT, Venture+ Metals
Found the gaps that were limiting our new system
"[Fullstride] took the time to help us see where we had process and data gaps in our ERP that prevented our new WMS from giving us the mileage needed."
Shawn Kitchner
VP of Operations, Nelson-Jameson