Your WMS evaluation is rigged against you.

Fullstride is a WMS selection consultancy that helps 3PLs and distributors evaluate vendors without getting played.

No vendor relationships. No referral fees. No stake in what you pick.

Built for warehouses that run on rules they don't set — client SLAs, retail compliance, regulatory traceability.

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System Fit Sprint

A fixed-fee engagement that surfaces what your operation actually needs, filters the vendor market against it, and gives you a ranked recommendation before you talk to a single vendor.

What you get:

A full onsite day at every facility

Floor-level observation of your operation. Surfaces quick wins, critical levers, and readiness gaps that don't show up in requirements conversations. Travel included.

A fit-filtered view of the vendor market

Your operation's actual requirements run against the WMS market, with structured analysis across product fit, vendor health, and financials.

A ranked vendor recommendation

Specific to your operation, with implementation risks flagged and what vendors won't tell you surfaced before contracts are signed.

Priced by footprint, not revenue:

(the fee scales with the buildings we walk*)

One facility Single-site operation

$20,000

Two facilities Where one operation turns out to be two

$30,000

Three facilities Then +$5,000 for each beyond

$37,500

* Every facility gets a full US-based onsite day, travel included — and only operationally distinct facilities are counted. If your ten buildings run one playbook, we visit two and you pay for two. The increments taper on purpose: the second facility is where one operation usually turns out to be two, the third tells us whether that divergence is a pattern or a one-off, and each facility after that confirms it at the margin. Deliverables land two weeks after the final onsite visit.

Optional Phase 2

Vendor Scrutiny

The same independence, carried through to signature.

Fixed fee, quoted with your Sprint deliverables.

Demo scripts from your critical levers

Every vendor measured against the same scenarios

Graded demos

Attended and scored, vendor by vendor

Contract review

Gotchas, omissions, lock-in language

Final ranked judgment

Which vendors progress — and which one we'd pick

Your side of the table only. Nothing from vendors. Still no implementation work.

WF

"[The sprint] cut months of wasted effort and a ton of the BS for us."

William Foster — VP of Tech, PRO*ACT

DH

"The quick wins alone were so worth the investment!"

Dave Harriger — Founder, Swifthouse

TM

"Would have saved tons of $$$ if we had met you 18 months earlier!"

Ty Muller — Co-Founder, Cause Logistics

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The Problem

The solo WMS evaluation feels rigorous. It can't be.

Every input in the process — demos, references, peer recommendations — was designed by someone with a stake in the outcome. Buyer diligence doesn't fix that. It deepens exposure to a process it cannot change.

Demo environments are built to impress.

Vendors control what you see. You don't discover where a system breaks until after contracts are signed and resources are committed.

Peer advice lacks operational context.

A WMS that works for another operation tells you almost nothing about whether it'll work for yours — but it shapes your shortlist anyway.

You don't know which questions to ask.

Most buyers run WMS selection once or twice in a career. You don't know which questions vendors are trained to deflect until it's too late.

The process feels rigorous because effort went in. But effort doesn't fix a process that was designed by people who benefit from your confidence, not your clarity.

The Hidden Cost

Nobody rips out a WMS that doesn't fit. You build around it instead.

A few months in, you'll know something is wrong. But you'll also know what it took to get there. So the workarounds start instead. Give it a year and that's just how you'll run.

Billing you clean up by hand

Someone manually reconciles the export every month before invoices go out. Some of that margin still misses the invoice.

Exceptions that inflate headcount

A client with one unusual requirement means yet another person watching it, because the system can't absorb it.

Integrations that never land

Six weeks turns into six months. Nobody scopes it wrong. The platform just wasn't built for how you actually work.

None of it's visible in the demo. It's visible at go-live, when real orders are running through it and there is no clean way back. That's the bill for getting the selection wrong, and why selection deserves more than a demo and a reference call.

The Solution

Two weeks from your final onsite to a ranked recommendation

The System Fit Sprint replaces every compromised input in the solo process with one that wasn't designed by someone with a stake in the outcome. Three structural gaps, three deliverables that close them, before you talk to a single vendor.

Deliverable 1

A clear picture of what your operation actually needs to fit

Operators are too close to their own operation to see what's been normalized. Vendors have no incentive to go looking for it either. This is a floor-level baseline of your critical levers: the handful of operational specifics that actually determine whether a system fits, documented before the first vendor conversation.

A clear picture of what your operation actually needs to fit
Deliverable 2

A shortlist built on fit, not who showed up first or got recommended

Most shortlists are shaped by who was visible and recommended, not by what your operation actually needs. Ours is filtered against your documented critical levers using a pre-built research framework that compounds across every engagement Fullstride runs. That's a different category of signal than anything DIY research produces.

A shortlist built on fit, not who showed up first or got recommended
Deliverable 3

A ranked recommendation with full reasoning and no conflicts

Every question you ask in a vendor evaluation comes from a buyer's frame, which is exactly the perspective vendors are built for. This is a ranked recommendation built from a vantage point you can't get to from inside the process. No vendor relationships, no referral fees, no stake in what you pick.

A ranked recommendation with full reasoning and no conflicts
The Sprint

Here's exactly what the sprint looks like

Shown for a single-facility operation. Each additional facility adds an onsite day, scheduled back-to-back with the others — the two-week delivery clock starts after the final visit.

Prepare

Before the visit

Your team

Completes a structured intake to surface workflows, workarounds, and edge cases that don't make it into SOPs.

Fullstride

Reviews your intake before arrival so the site visit starts with context, not cold questions.

Week 1 — Observe

Day 01

Kickoff and travel

60 minutes

Travel time used to review open questions and sharpen the site visit focus.

Day 02

Site audit

A full day on the floor. We surface what you're too close to and what vendors avoid.

Day 03

Return travel and raw review

Dedicated thinking time to process floor observations before analysis begins.

Day 04

Deep-dive Q&A

As needed

Targeted async follow-ups on the "wait, how do you actually handle this?" questions.

Day 05

Internal synthesis

Observations organized and framed. No client deliverable yet — this is where critical levers take shape.

Week 2 — Analyze

Day 06

Operational Reality Check delivered

Critical levers, quick wins, and readiness callouts delivered to the client.

Day 07

Vendor framework applied

Critical levers run against Fullstride's pre-built vendor research framework.

Day 08

Vendor Intelligence Report produced

Fit-filtered shortlist of 3–5 vendors with analysis across product fit, vendor health, and financials.

Day 09

Independent Vendor Analysis produced

Ranked recommendation with implementation risks and vendor positioning flagged.

Day 10

Delivery debrief

60 minutes

60 minutes. What you have, what it means, what to do next.

Frequently asked questions.

How is this different from a vendor's discovery process?

Vendors are built to sell. Their discovery is designed to find a path to a signature, not surface reasons their system might not fit. The System Fit Sprint has no stake in which system wins.

Why does the sprint require an on-site visit?

The gaps that cause implementation failures aren't in your SOPs. Workarounds and process realities that have become invisible through familiarity don't surface in remote interviews. The site visit is the only input not filtered through your own normalized view of your operation.

Do you take kickbacks or referral fees from WMS vendors?

Never. Fullstride has no vendor relationships, takes no referral fees, and earns no implementation revenue. The client's fixed fee is the only way Fullstride gets paid, which means the only incentive is an accurate recommendation.

Is this the right fit for my situation?

The System Fit Sprint is built for warehouses that run on rules they don't set — 3PLs, and distributors whose complexity has outgrown the warehouse module in their ERP — evaluating their first or next WMS. Client SLAs, retailer chargebacks, lot and expiry traceability, and B2B and B2C shipping from the same building are what make a selection high-stakes enough to justify the work. It's not a fit for simple pick-and-pack or pallet-in/pallet-out operations, or if you've already picked a system and want it validated.

We're a distributor, not a 3PL. Is this for us?

Often, yes. Fullstride specializes by problem class, not industry label — the qualifier is whether your warehouse runs on rules set by other parties: retailer chargebacks, lot and expiry traceability, customer SLAs, or B2B and B2C shipping from the same building. Distributors carrying that complexity have the same selection problem 3PLs do, usually while evaluating their first real WMS beyond the module bundled with their ERP. And if you hold inventory you don't own, you have 3PL system requirements whether or not you call yourself one.

When is the right time to start a System Fit Sprint?

Before you've had substantive vendor conversations — ideally before you've built a shortlist. If you've already started demos and feel like vendors are glossing over your more complex needs, the sprint can reset the process. The earlier the better: the cost of changing course drops significantly before contracts are signed.

Why does this cost what it costs?

WMS selection is a multi-year, high-switching-cost commitment, and a system chosen against an inaccurate operational picture doesn't reveal its problems until after contracts are signed. The System Fit Sprint is the cost of not making that mistake — typically around a tenth of what the first year of a WMS implementation runs. The fee is priced by operational footprint rather than revenue, because the work scales with the buildings walked, not the dollars earned.

How much of my team's time is required?

The sprint is designed to be high-impact and low-friction on your end. Beyond the structured intake before the visit and being available during the site audit, Fullstride handles the analysis. You'll be pulled in for targeted follow-up questions as needed, and for the delivery debrief at the end.

What happens if we have multiple facilities?

Every operationally distinct facility gets a full onsite day, and the fee scales with that footprint: $20,000 for one facility, $30,000 for two, $37,500 for three, and $5,000 for each facility beyond that. Only distinct operations are counted — if ten buildings run one playbook, we visit two and you pay for two. Visits are scheduled in quick succession, and deliverables land two weeks after the final onsite visit.

How long does the System Fit Sprint take?

Deliverables land two weeks after the final onsite visit. For a single-facility operation that makes the System Fit Sprint a two-week engagement end to end: onsite early in week one, the three deliverables through week two, and a delivery debrief to close. Additional facilities add onsite days at the front, not analysis time at the back.

Do you stay involved after the sprint is over?

The sprint stands alone — it ends with the delivery debrief and the three deliverables, and no further engagement is assumed. Clients who want the same independence carried through demos, contract review, and final vendor ranking can add Vendor Scrutiny, an optional second engagement quoted as a fixed fee alongside the sprint deliverables — once the shortlist exists, the scope is known.

Why doesn't Fullstride offer implementation services?

Independence is the asset. Implementation revenue creates an incentive to recommend familiar systems over fitting ones, so Fullstride stays out of implementation entirely — that's what keeps the recommendation unconflicted.

What exactly are the three deliverables?

The sprint produces three documents: the Operational Reality Check — a floor-level audit of your operation's critical levers and readiness gaps; the Vendor Intelligence Report — a fit-filtered shortlist of 3–5 vendors with structured analysis across product fit, vendor health, and financials; and the Independent Vendor Analysis — a ranked recommendation with implementation risks and vendor positioning flagged.

More love from past clients

The only unconflicted voice in the room

"Casey is the 'WMS Whisperer' the market has been missing. There's a huge hole in this industry for an arbiter of truth who can sit in on a sales process and tell you what's actually happening versus what you're being told. He understands the operational maturity required to scale and ensures you don't get hoodwinked by a half-baked solution."

NG

Nish George

CEO, Fetch Fulfillment

Fixed what the first attempt couldn't

"We tried to jump into a WMS by ourselves and it didn't go well. Casey analyzed our business, identified what needed to change, and gave us a roadmap to eliminate the tribal knowledge holding us back. This time, we actually feel ready."

DH

Dave Harriger

Founder, SwiftHouse

Surfaced what proximity had made invisible

"Fullstride helped us get out of our own way and shed light on what we were missing that was slowing down adoption in our first warehouse rollout."

LK

Ladd Keenan

National Distribution Manager, Wilbur-Ellis

Kept us from buying more than we needed

"[Fullstride] took the guesswork out of what we needed to focus on, so we avoided months of in-fighting over requirements and over-paying for a system that was too big for us."

JF

Josh Frey

Director of Supply Chain, Great Dane

Understood the operation before recommending anything

"The one partner that got our business model and brought forth potential solutions to our unique set of challenges and took the time to explain those opportunities."

GH

Geoff Hayward

Vice President of IT, Venture+ Metals

Found the gaps that were limiting our new system

"[Fullstride] took the time to help us see where we had process and data gaps in our ERP that prevented our new WMS from giving us the mileage needed."

SK

Shawn Kitchner

VP of Operations, Nelson-Jameson